Volos, Greece | 2014
Petra is a contemporary bakery and patisserie in Volos, which’s branding and interior design were influenced by Greek traditional stone ovens. “Petra” is the Greek word for “stone”. Our vision was to create a shop that seems like an old traditional stone-built oven.
We used natural elements, such as wooden beams, wooden furniture and brick walls, combined with earthy colors, in order to create a rustic atmosphere. To enhance that feeling, we designed a custom made pendant light that resembles the old, traditional monastic rolling pins.
Petra’s initial target was to evolve as a franchise brand. For this reason, it was necessary to proceed with a design that could be easily adapted in different spatial conditions, maintaining though its brand recognition.