Oggi Kids

Volos, Greece | 2017

OGGI KIDS is a children’s clothing store, designed with a “play” vision concept. We imagined the idea of the store, as a children’s playground, both indoors and outdoors in the same place.
As you enter the store, the raised illustrations featuring the Volos skyline, depict an outdoor space with the use of trees and the bicycle. Alongside this, the triangle yellow light connects the “outdoor” space with the indoor play area, that extends throughout the whole store.

Children’s toys, a designated play area, hanging tennis balls and toy-bicycle shaped shelving strategically placed throughout further foster the illusion of “play”.
In keeping with this, the brand scheme featured child-friendly bright colors of red and blue. Overall, the design provides a fresh colorful and entertaining space for shopping with children.

Wide Architects is an architectural brand based in Greece, focused on Architecture and Interior Design, rooted in creativity and innovation, which was founded in 2015. The team plans, researches, coordinates and manages projects, that include conceptual development, visualization, branding, site inspections and construction.

We imagine. We design. We construct.