Volos, Greece | 2017
OGGI KIDS is a children’s clothing store, designed with a “play” vision concept. We imagined the idea of the store, as a children’s playground, both indoors and outdoors in the same place.
As you enter the store, the raised illustrations featuring the Volos skyline, depict an outdoor space with the use of trees and the bicycle. Alongside this, the triangle yellow light connects the “outdoor” space with the indoor play area, that extends throughout the whole store.
Children’s toys, a designated play area, hanging tennis balls and toy-bicycle shaped shelving strategically placed throughout further foster the illusion of “play”.
In keeping with this, the brand scheme featured child-friendly bright colors of red and blue. Overall, the design provides a fresh colorful and entertaining space for shopping with children.